Your Deck Looks Dated, Part. I
When it comes to communicating a message, choosing the right words is only half the battle. Unfortunately for so many presentations, far too little weight is given to how to present such content. For better and for worse, the medium becomes part of the message. Our events production and presentation team, Haystack Worldwide, wants to prevent our soon-to-be beloved clients from shooting themselves in the proverbial feet before a single word of their messaging is displayed.
It starts with the ratio.
In 2008, the computer industry switched from a 4:3 aspect ratio to embrace a 16:9 aspect ratio. The dynamic new dimensions allowed presentations to include more content, and to shine with cinematic verve. And yet, we’re constantly surprised by — in this second decade of the third millennium — how many new clients are still producing presentations in a 4:3 aspect ratio, as well as using dry Microsoft fonts and cramming content from 5 slides into a single slide. But we digress.
Without altering the design aesthetic, simply shifting the aspect ratio to 16:9 will propel your deck into this century.
4:3 (the dimensions of old, box TVs) is close to a standard piece of paper. The new widescreen format is THEATRICAL — literally modeled after movie theater screen dimensions.
Shifting the aspect ratio will instantly and dramatically improve the perception of your content. For more insight and inspiration, check in with the team at haystackworldwide.com.