Website Must-Haves

Written with a Zlotnick bent: – above all, content is king – brand is queen (almost as important as content) – navigation must be intuitive to an 8 year old – responsive design tells each screen it is devine – a site without SEO is a car without wheels – your website is only 1/10 of the first impression on google – like an apple a day: regularly updated content has the relevancy stay – site maps and robots are not just for breakfast anymore – imagery creates an emotional quotient; video an engaging quotient – if you’re not measuring success quantitatively, you’re not successful – social media are like satellites: the connection goes both ways