Website Must-Haves

Written with a Zlotnick bent:
– above all, content is king
– brand is queen (almost as important as content)
– navigation must be intuitive to an 8 year old
– responsive design tells each screen it is devine
– a site without SEO is a car without wheels
– your website is only 1/10 of the first impression on google
– like an apple a day: regularly updated content has the relevancy stay
– site maps and robots are not just for breakfast anymore
– imagery creates an emotional quotient; video an engaging quotient
– if you’re not measuring success quantitatively, you’re not successful
– social media are like satellites: the connection goes both ways

Back to Thoughts