The mission: Build a site that scales.
The method: Responsive Design.
A responsive website has a fluid and flexible layout, allowing your site to adjust based on the screen size a visitor is using (aka viewport restacking). This means your website can adjust from an IMAX-worthy desktop monitor to a minuscule Blackberry device, to screen sizes that don’t even exist yet. (#presponsive?)
Here at your friendly, neighborhood Haystack, we’ve been utilizing responsive design and adaptive design (fluid adaptation to screen sizes) in all our sites, as a policy, for 10 years. User experience is crucial to the success of a website, and responsive design plays a huge role in creating a positive user experience. Your content should be easily accessible without pinching or zooming, in a layout that looks professional and a hierarchy that makes sense to users.
Responsive design also positively impacts search engine optimization, as Google and other search engines give preference to sites that are mobile optimized. Mobile views now outnumber desktop views across the internet and this will only continue to increase. Properly formatted, a mobile website can shrink and grow into 500 different sizes. In other words, Responsive Design is hella necessary.
Considering 2020 is just around the corner, we’re surprised that the majority of corporate websites still don’t employ responsive or adaptive design. Did we say surprised? Oops, we meant excited. Give us a call, we’ll make it right.