Sep 27

Hurricane Fearless

This time of year, Americans are thinking and talking about hurricanes. With fear, sadness, and macabre anticipation, we learn the mononymous moniker of our wind-whipped tormentor and begin making plans to evacuate or remain as far away from the storm as possible.

Fearless Company takes a different path. We fly to the eye. Here’s why…

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Jul 22

SPOTLIGHT: Haystack Digital

The Haystack Digital team handles everything from new business site builds, to revamps of existing sites, to announcement sites for the absolute biggest largest mergers and acquisitions on the market.

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Jul 15

A Peek Under The Algorithmic Hood

After months of constant changes, glitches, and so-called improvements to Instagram, last week’s crash (July 3rd, 2019) provided unique insight into the algorithm behind the platform and how its artificial intelligence detects and categorizes users’ shared content. Potentially more damaging than the crash itself is what it revealed to users across the globe:

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Apr 22

Haystack Needle is like the Avengers

According to our website, “Haystack Needle is a strategic design and production agency that supports leaders in marketing, corporate communications, crisis communications and investor relations by creating brands, events, websites, videos, apps, presentations and photography, alongside social strategy, content management, digital reputation and print campaigns.”

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Jun 29

Virtual Reality for Virtually Nothing

The market is flooding with virtual reality viewers—Oculus Rift, Samsung VR, Sony Playstation VR—and a small ocean of custom printed Google Cardboard viewers… And sometimes it seems like every forward thinking company wants to ride the wave to fill those viewers with their own immersive video experience.

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May 25

Website Must-Haves

Written with a Zlotnick bent: above all, content is king, brand is queen (almost as important as content), navigation must be intuitive to an 8 year old, responsive design tells each screen it is devine, a site without SEO is a car without wheels, your website is only 1/10 of the first impression on google…

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