Raise your hand if you’ve received a somber notification from every business you’ve ever heard of, announcing closures, postponements, and protective contingency plans related life in the era of pandemic upheaval.
I am writing this while the world is on high alert due to Covid-19. Most restaurants and schools have been shut down, airlines have cut their flight offerings in half, and businesses, large and small, are asking their employees to work from home. There is a palpable and understandable sense of fear and uncertainty around the gIobe.
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When it comes to communicating a message, choosing the right words is only half the battle. Unfortunately for so many presentations, far too little weight is given to how to present such content. For better and for worse, the medium becomes part of the message.
In 2006, Facebook announced a marketing partnership with JP Morgan Chase.
The following year, ads began appearing on Facebook and YouTube. By 2013, social media ad revenue crossed the BIG B threshold, reaching a whopping $1.5 billion by year’s end. And yet, over the past six years, we’ve learned they were only scratching the surface.
Subtle change. Big difference.
Earlier this year, we were honored to help rebrand the company that oversees one of the largest educational endowments in the world, the Harvard Management Company. But, with this deep institutional history comes regulations, along with restrictions and resistance to change.
The calls came in almost simultaneously:
Call 1: “The general is available to shoot tomorrow, at his home… just outside of San Antonio.”
Call 2: “Our board members decided they want to add video to the (proxy) fight. We need to shoot in Tokyo tomorrow, San Francisco the next day, and back in New York the following day. I assume that’s impossible, right?”
Wrong. We shot it all, with all the focus (double entendre) and expertise our clients have come to expect from Fearless.
On this sweetest of holidays, let’s talk sugar…
Once upon a time, Sugar Bowl was like every other social media content marketing agency. We led with our outside-the-box creativity, pitched potential partners arrays of outrageousness, and produced super-saccharine, insulin-injected, eye-poppingly fun content: cartoons featuring a supermodel spokeswoman who also happened to be a vodka bottle… the helvetica-hungry launch of a Nielsen competitor… drone shots of Carribean beaches for a vacation agency??!
In the wake of Cambridge Analytica (and other assorted 2016 election-related social media scandals and flashpoints), major channels such as Facebook, Instagram, and LinkedIn have taken significant steps to increase the transparency of advertisers on their platforms.
The mission: Build a site that scales.
The method: Responsive Design.
A responsive website has a fluid and flexible layout, allowing your site to adjust based on the screen size a visitor is using (aka viewport restacking). This means your website can adjust from an IMAX-worthy desktop monitor to a minuscule Blackberry device, to screen sizes that don’t even exist yet. (#presponsive?)
This time of year, Americans are thinking and talking about hurricanes. With fear, sadness, and macabre anticipation, we learn the mononymous moniker of our wind-whipped tormentor and begin making plans to evacuate or remain as far away from the storm as possible.
Fearless Company takes a different path. We fly to the eye. Here’s why…