Apr 13

Hierarchy of Communication

Running a remote business is a balancing act that is fulfilling and energizing, but is also full of potential challenges. One of the most consistent struggles I face is the prioritization of time in a non-traditional work schedule. On any given day I receive upwards of 500 work related messages through various channels (i.e. email, text, etc). Read More 〉
Mar 23

Why Teleprompters Suck

Teleprompters suck. Sure, they may tempt managers as a shortcut to ensure their speaker says everything they need to say in a video, and it allows the compliance department to check all their boxes. It may alleviate the need to edit the video at all. But the benefits start and end there. Read More 〉
Mar 19

Quaranteam the Haystack Model

Quaranteam the Haystack Model Raise your hand if you’ve received a somber notification from every business you’ve ever heard of, announcing closures, postponements, and protective contingency plans related life in the era of pandemic upheaval. Read More 〉
Mar 17

Working Remotely: From Remedial to Revolutionary

I am writing this while the world is on high alert due to Covid-19. Most restaurants and schools have been shut down, airlines have cut their flight offerings in half, and businesses, large and small, are asking their employees to work from home. There is a palpable and understandable sense of fear and uncertainty around the gIobe. Read More 〉
Jan 15

Your Deck Looks Dated, Part. I

When it comes to communicating a message, choosing the right words is only half the battle. Unfortunately for so many presentations, far too little weight is given to how to present such content. For better and for worse, the medium becomes part of the message. Read More 〉
Dec 10

The Evolution Of Paid Social Media

In 2006, Facebook announced a marketing partnership with JP Morgan Chase. The following year, ads began appearing on Facebook and YouTube. By 2013, social media ad revenue crossed the BIG B threshold, reaching a whopping $1.5 billion by year’s end. And yet, over the past six years, we’ve learned they were only scratching the surface. Read More 〉
Nov 15

Harvard Reboot: The Nomeni Challenge

Subtle change. Big difference. Earlier this year, we were honored to help rebrand the company that oversees one of the largest educational endowments in the world, the Harvard Management Company. But, with this deep institutional history comes regulations, along with restrictions and resistance to change. Read More 〉
Nov 07

Globally Fearless

The calls came in almost simultaneously: Call 1: “The general is available to shoot tomorrow, at his home… just outside of San Antonio.” Call 2: “Our board members decided they want to add video to the (proxy) fight. We need to shoot in Tokyo tomorrow, San Francisco the next day, and back in New York the following day. I assume that’s impossible, right?” Wrong. We shot it all, with all the focus (double entendre) and expertise our clients have come to expect from Fearless. Read More 〉
Oct 31

What Makes Sweet, Sweet Content?

On this sweetest of holidays, let’s talk sugar… Once upon a time, Sugar Bowl was like every other social media content marketing agency. We led with our outside-the-box creativity, pitched potential partners arrays of outrageousness, and produced super-saccharine, insulin-injected, eye-poppingly fun content: cartoons featuring a supermodel spokeswoman who also happened to be a vodka bottle… the helvetica-hungry launch of a Nielsen competitor… drone shots of Carribean beaches for a vacation agency??! Read More 〉
Oct 17

Social Transparency

In the wake of Cambridge Analytica (and other assorted 2016 election-related social media scandals and flashpoints), major channels such as Facebook, Instagram, and LinkedIn have taken significant steps to increase the transparency of advertisers on their platforms. Read More 〉