Aug 14

5 Basic Tenets of Producing Virtual Events

I’ve had the privilege of working alongside the best-in-the-business event producers, delivering live, hybrid and now fully virtual corporate events for more than 15 years. Over the years, I’ve witnessed the move from live to digital events occurring gradually, but it was hard to miss.

Jan 21

Should you update your brand? Yes, and here’s why.

When I was a kid, every time I got new shoes was an event. The whole family would head to the local zapatería and wait while I tried on all the latest models — sprinting through the aisles to see how fast they were. When I finally settled on a suitably speedy pair, I would wear them out of the store and take off like a shot down the sidewalk, convinced my new kicks had turned me into The Flash.

Aug 31

Quantifying Creative: Transforming Subjective into Objective

As a Creative Director, I take on every project as if embarking on a diplomatic mission. Many of our clients come from within the financial sector and, without using too broad of a brush, it’s safe to say that most are not creative types.
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Jul 28

Audience First: Strategic Spaghetti

First, the question: Are you looking to create compelling, high mileage content? Have you been charged with capturing the fleeting, distractible attention of a critical audience? Does your job or your brand rely upon it?
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Jul 07

Half of Every Video is Audio

Imagine if you will, a young couple at the beach… the woman swims into the twilight night. With soothing acoustic guitar strumming in the background, we watch as she turns and waves to her boyfriend on the beach. It’s a beautiful, romantic, Instagram-worthy sunset scene.
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Jun 23

Master of One: The Benefits of Microbranding in a Competitive Landscape

As our economic landscape shifts, staying relevant is top-of-mind for many companies. When the economy expands, we can expect business competition to soar; so staying nimble, visible, and adaptable is of high priority.
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May 26

The Power of a Pivot: Staying Essential by Staying Nimble

The concept of an “essential” worker has been on many minds for the past several weeks. Meanwhile, so-called non-essential businesses and employees are scrambling for ways to survive — and those who have managed to stay afloat face a barrage of bleak forecasts, bracing themselves for the next tempest.

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Apr 22

Webcasting: The Future is Now

As we face these unprecedented times, high-quality digital communications have become an essential lifeline for businesses across the globe.

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Apr 13

Hierarchy of Communication

Running a remote business is a balancing act that is fulfilling and energizing, but is also full of potential challenges. One of the most consistent struggles I face is the prioritization of time in a non-traditional work schedule. On any given day I receive upwards of 500 work related messages through various channels (i.e. email, text, etc).

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