Website Must-Haves

Written with a Zlotnick bent: – above all, content is king – brand is queen (almost as important as content) – navigation must be intuitive to an 8 year old – responsive design tells each screen it is devine – a site without SEO is a car without wheels – your website is only 1/10 …

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Q: To scroll or not to scroll

So – what to make of this trend regarding long-scrolling sites? Most of our corporate partners would hate these – but for the occasional client it might make sense. We’re seeing more of it and we’re equally curious/excited/concerned. We would love your thoughts in whatever down/casual time you can spare. No rush at all. Just …

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corporate social media policies

What should be the guiding principles of our employee social media policy? That trend is certainly current – I’ve been asked the same question about a dozen times this year. What I’ve found is that many companies had developed blogging or “public information” policies – and that these will morph/meld into their social media policies …

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harder better faster stronger

The web will be all of these things tomorrow. And more so the day after tomorrow. Internet traffic is expected to grow 400% in less than 4 years. And everything will change again. For example: what is search? Its not going to be just Google anymore. Will you use a mobile app, social network, or …

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