SPOTLIGHT: Haystack Digital
The Haystack Digital team handles everything from new business site builds, to revamps of existing sites, to announcement sites for the absolute biggest largest mergers and acquisitions on the market.
THOUGHTS
A Peek Under The Algorithmic Hood
After months of constant changes, glitches, and so-called improvements to Instagram, last week’s crash (July 3rd, 2019) provided unique insight into the algorithm behind the platform and how its artificial intelligence detects and categorizes users’ shared content. Potentially more damaging than the crash itself is what it revealed to users across the globe:
Haystack Needle is like the Avengers
According to our website, “Haystack Needle is a strategic design and production agency that supports leaders in marketing, corporate communications, crisis communications and investor relations by creating brands, events, websites, videos, apps, presentations and photography, alongside social strategy, content management, digital reputation and print campaigns.”
Virtual Reality for Virtually Nothing
The market is flooding with virtual reality viewers—Oculus Rift, Samsung VR, Sony Playstation VR—and a small ocean of custom printed Google Cardboard viewers… And sometimes it seems like every forward thinking company wants to ride the wave to fill those viewers with their own immersive video experience.
Website Must-Haves
Written with a Zlotnick bent:– above all, content is king– brand is queen (almost as important as content)– navigation must be intuitive to an 8 year old– responsive design tells each screen it is devine– a site without SEO is a car without wheels– your website is only 1/10 of the first impression on google– …
Q: To scroll or not to scroll
So – what to make of this trend regarding long-scrolling sites? Most of our corporate partners would hate these – but for the occasional client it might make sense. We’re seeing more of it and we’re equally curious/excited/concerned. We would love your thoughts in whatever down/casual time you can spare. No rush at all. Just …
corporate social media policies
What should be the guiding principles of our employee social media policy? That trend is certainly current – I’ve been asked the same question about a dozen times this year. What I’ve found is that many companies had developed blogging or “public information” policies – and that these will morph/meld into their social media policies …
harder better faster stronger
The web will be all of these things tomorrow. And more so the day after tomorrow. Internet traffic is expected to grow 400% in less than 4 years. And everything will change again. For example: what is search? Its not going to be just Google anymore. Will you use a mobile app, social network, or …
quotable notes | fear v. love
“There are two basic motivating forces: fear and love. When we are afraid, we pull back from life. When we are in love, we open to all that life has to offer with passion, excitement, and acceptance. We need to learn to love ourselves first, in all our glory and our imperfections. If we cannot …
edutainment via “live” data visualization
This is the example we show clients when they ask how all of our “screens” will converge in the near future. At the same time, as valuable lesson in the story of health and wealth of our world.