Responsive Design FTW

The mission: Build a site that scales.

The method: Responsive Design.

A responsive website has a fluid and flexible layout, allowing your site to adjust based on the screen size a visitor is using (aka viewport restacking). This means your website can adjust from an IMAX-worthy desktop monitor to a minuscule Blackberry device, to screen sizes that don’t even exist yet. (#presponsive?)

Read More 〉

Hurricane Fearless

This time of year, Americans are thinking and talking about hurricanes. With fear, sadness, and macabre anticipation, we learn the mononymous moniker of our wind-whipped tormentor and begin making plans to evacuate or remain as far away from the storm as possible.

Fearless Company takes a different path. We fly to the eye. Here’s why…

Read More 〉

SPOTLIGHT: Haystack Digital

The Haystack Digital team handles everything from new business site builds, to revamps of existing sites, to announcement sites for the absolute biggest largest mergers and acquisitions on the market.

Read More 〉

A Peek Under The Algorithmic Hood

After months of constant changes, glitches, and so-called improvements to Instagram, last week’s crash (July 3rd, 2019) provided unique insight into the algorithm behind the platform and how its artificial intelligence detects and categorizes users’ shared content. Potentially more damaging than the crash itself is what it revealed to users across the globe:

Read More 〉

Haystack Needle is like the Avengers

According to our website, “Haystack Needle is a strategic design and production agency that supports leaders in marketing, corporate communications, crisis communications and investor relations by creating brands, events, websites, videos, apps, presentations and photography, alongside social strategy, content management, digital reputation and print campaigns.”

Read More 〉

Virtual Reality for Virtually Nothing

The market is flooding with virtual reality viewers—Oculus Rift, Samsung VR, Sony Playstation VR—and a small ocean of custom printed Google Cardboard viewers… And sometimes it seems like every forward thinking company wants to ride the wave to fill those viewers with their own immersive video experience.

Read More 〉

Website Must-Haves

Written with a Zlotnick bent:– above all, content is king– brand is queen (almost as important as content)– navigation must be intuitive to an 8 year old– responsive design tells each screen it is devine– a site without SEO is a car without wheels– your website is only 1/10 of the first impression on google– …

Read More

Q: To scroll or not to scroll

So – what to make of this trend regarding long-scrolling sites? Most of our corporate partners would hate these – but for the occasional client it might make sense. We’re seeing more of it and we’re equally curious/excited/concerned. We would love your thoughts in whatever down/casual time you can spare. No rush at all. Just …

Read More

corporate social media policies

What should be the guiding principles of our employee social media policy? That trend is certainly current – I’ve been asked the same question about a dozen times this year. What I’ve found is that many companies had developed blogging or “public information” policies – and that these will morph/meld into their social media policies …

Read More

harder better faster stronger

The web will be all of these things tomorrow. And more so the day after tomorrow. Internet traffic is expected to grow 400% in less than 4 years. And everything will change again. For example: what is search? Its not going to be just Google anymore. Will you use a mobile app, social network, or …

Read More