The concept of an “essential” worker has been on many minds for the past several weeks. Meanwhile, so-called non-essential businesses and employees are scrambling for ways to survive — and those who have managed to stay afloat face a barrage of bleak forecasts, bracing themselves for the next tempest.
As we face these unprecedented times, high-quality digital communications have become an essential lifeline for businesses across the globe.
Running a remote business is a balancing act that is fulfilling and energizing, but is also full of potential challenges. One of the most consistent struggles I face is the prioritization of time in a non-traditional work schedule. On any given day I receive upwards of 500 work related messages through various channels (i.e. email, text, etc).
Teleprompters suck. Sure, they may tempt managers as a shortcut to ensure their speaker says everything they need to say in a video, and it allows the compliance department to check all their boxes. It may alleviate the need to edit the video at all. But the benefits start and end there.
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Raise your hand if you’ve received a somber notification from every business you’ve ever heard of, announcing closures, postponements, and protective contingency plans related life in the era of pandemic upheaval.
I am writing this while the world is on high alert due to Covid-19. Most restaurants and schools have been shut down, airlines have cut their flight offerings in half, and businesses, large and small, are asking their employees to work from home. There is a palpable and understandable sense of fear and uncertainty around the gIobe.
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When it comes to communicating a message, choosing the right words is only half the battle. Unfortunately for so many presentations, far too little weight is given to how to present such content. For better and for worse, the medium becomes part of the message.
In 2006, Facebook announced a marketing partnership with JP Morgan Chase.
The following year, ads began appearing on Facebook and YouTube. By 2013, social media ad revenue crossed the BIG B threshold, reaching a whopping $1.5 billion by year’s end. And yet, over the past six years, we’ve learned they were only scratching the surface.
Subtle change. Big difference.
Earlier this year, we were honored to help rebrand the company that oversees one of the largest educational endowments in the world, the Harvard Management Company. But, with this deep institutional history comes regulations, along with restrictions and resistance to change.
The calls came in almost simultaneously:
Call 1: “The general is available to shoot tomorrow, at his home… just outside of San Antonio.”
Call 2: “Our board members decided they want to add video to the (proxy) fight. We need to shoot in Tokyo tomorrow, San Francisco the next day, and back in New York the following day. I assume that’s impossible, right?”
Wrong. We shot it all, with all the focus (double entendre) and expertise our clients have come to expect from Fearless.