Michael Kraft

Chief Strategist, Haystack Reputation

Mike leads the strategy for our clients while directing our DRM team. Mike has been in interactive media for 20 years. He started with Investor’s Business Daily, helping to launch Investors.com and developing their online lead generation model. Mike then moved on to Monster Worldwide Inc., working for their interactive agency division. He was instrumental in the transition of traditional brick and mortar dollars into effective online campaigns. More recently he has worked for iCrossing and Reprise Media, managing teams and developing and implementing campaigns in search and social media.

Mike’s clients over the years have included Bank of America, Hilton Hotels, H&R Block, Colgate-Palmolive, BP, American Express, Texas Instruments, Honda, Canon, Condé Nast and Showtime, among others.

Mike holds a BA in History from SUNY Cortland.