Elissa Koop
Team Lead, Haystack Digital

Elissa has led the Haystack Digital team since only a year after its inception.

Passionate about clients’ user experience on the web, she works through each project asking the same questions: Is our approach reinforcing the overall objective? Are we communicating effectively and powerfully? Is the message reaching its target audience? Are we using best practices? Is the client happy?

Elissa remains cool under pressure by combining her advanced knowledge of web technologies with an innovative and creative approach to problem solving, and a copious amount of time outside. She has produced websites for top proxy contests and the most visible M&A announcements.

Notable clients include: KKR, McKinsey & Company, T-Mobile-Sprint, Eastman Kodak, CVS-Aetna, AECOM-URS, Virgin-Alaska, Anthem-Cigna, Ford O’Brien, Pershing Square Capital, Russian Standard Vodka, Trian Partners and Warburg Pincus.

Elissa holds a BFA from Massachusetts College of Art and Design.