Campaign Survey Campaign Goals What are the top goals for this campaign? Define the broad and long-term desirable outcomes for the campaign Audience Group 1 Who is this audience? What does this audience group care about? Does this audience group have any particular characteristics and behavioral considerations? What are the top messages for this audience group? What are the primary "actions" this audience group should take when coming to your site? Audience Group 2 Who is this audience? What does this audience group care about? Does this audience group have any particular characteristics and behavioral considerations? What are the top messages for this audience group? What are the primary "actions" this audience group should take when coming to your site? Audience Group 3 Who is this audience? What does this audience group care about? Does this audience group have any particular characteristics and behavioral considerations? What are the top messages for this audience group? What are the primary "actions" this audience group should take when coming to your site? Thank you!
