VmoAir Branding, Website, and Social Support

Challenge

VmoAir, a commercial aircraft leasing company, engaged Haystack to evolve its visual brand identity, website, and social presence for a recent re-launch. The company was new, but its team was filled with respected industry veterans who wanted to create a stylish, innovative aesthetic that evoked the experience of travel while showcasing strategic partnerships, not just metal planes.

In aviation, VMO stands for Maximum Operating Velocity, aka top speed, and is a term well-known to many of VmoAir’s constituents. As a brand name, it suggests audacity, courage, and pushing the limits of what is possible. So, the challenge was to pair this inherent sensibility with a logo that accentuated competence, stability, and success.

Approach

To visually balance the concept of cutting-edge innovation with a sense of professionalism and experience, we focused on VmoAir’s forward-thinking strategy. The new VmoAir icon emphasizes the wing-like qualities of the V and exudes a natural feeling of being lighter than air. Blends of blue and grey throughout the brand and website keep things calm and steady, while clean typography highlights key messaging. 

Our social media team supported our brand and web teams’ designs with a discovery and strategy campaign that included a competitive landscape analysis that showed VmoAir what their peers were doing and allowed them to decide how they wanted to compare. With this market research, we strategized ongoing efforts and created a social playbook that set VmoAir’s internal team up for success. 

Results

VmoAir’s new brand and website match the company’s best-in-class ethos and exhibit the momentum, style, and strength of its name, founders, and products. 

Plus, we empowered VmoAir’s internal marketing team to successfully manage their own social campaigns with a data-backed strategy and playbook.