Hybrid Investor Day for Advance Auto Parts
Challenge
Advance Auto Parts, a leading American supplier of consumer auto parts, was undergoing significant transitions in their executive team and board of directors. Amid these changes, they faced the critical task of effectively communicating their new strategic direction to shareholders.
Aiming to host an investor day event to build confidence and showcase their roadmap for success, they turned to Haystack Worldwide for our expertise in creative, high-stakes production. Unfortunately, the event fell during the COVID-19 pandemic and had to be held remotely, presenting a unique set of challenges.
Approach
We realized this wasn’t just about delivering an event — it was about crafting an unforgettable experience that resonated with shareholders, analysts, and other key audiences. To achieve this, we implemented a tech-forward virtual solution and prioritized premium production values. We filmed the executive team on a professional sound stage near their headquarters to ensure every image conveyed confidence and professionalism. Collaborating closely with their content partners, we developed a compelling narrative highlighting Advance Auto Parts’ strengths and strategic vision. The event combined live presentations and Q&A sessions with engaging prerecorded videos showcasing frontline store activities, all combined with cohesive visuals and a beautifully designed investor deck.
This hybrid approach allowed Advance Auto Parts’ executive team to connect meaningfully with investors and stakeholders. Our team ensured every detail was meticulously planned and executed, resulting in a seamless, informative, and impactful event — delivering a memorable experience.
Results
The investor day exceeded all expectations, with high production values, clear messaging, and flawless execution. It left a lasting impression on Advance Auto Parts’ shareholders, analysts, and other key audiences. The event inspired confidence in the company’s leadership and strategy, contributing to a noticeable uptick in the stock price shortly afterward.
Since then, Advance Auto Parts has continued to engage the wider Haystack Needle family of teams. We have supported them by refining investor day decks, producing annual reports highlighting their achievements and ambitions, developing and implementing social media strategies, and creating compelling Corporate Social Responsibility (CSR) reports to amplify their values. By consistently delivering excellence, we’ve strengthened their connection with stakeholders and established ourselves as a trusted long-term partner.
