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what is a social media press release?

by t on March 26, 2010

I’ve now had a dozen clients in corporate communications ask me this question. A social media press release (affectionately known as an SMPR) is a press release but with the added means to share it or read it through Web 2.0 technology. It is a press release with embedded links, tags, tracking, and RSS feeds. Here is a brilliant example template – made by the folks at Shift.

Tagged as: interactive

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