I recently asked a network of folk thru LinkedIn what were their top business reads. Those that topped the list included:
The World is Flat, by Thomas Friedman
Tipping Point, by Malcomb Gladwell
The Long Tail, by Chris Anderson
Blink, by Malcolm Gladwell
What Sticks, by Rex Briggs and Greg Stuart
Made to Stick, by Chip and Dan Heath
Changing Minds, by Howard Gardner
Wisdom of Crowds, James Surowiecki
Freakonomics, by Steven Levitt and Stephen Dubner
Never Eat Alone, by Keith Ferrazzi
Customer Satisfaction Is Worthless, by Jeffrey Gitomer
The Ultimate Question, by Fred Reichheld
Word of Mouth Marketing, by Andy Sernovitz
Little Red Book of Selling, by Jeffrey Gitomer
Customers For Life, by Carl Sewell
Hardball, by George Stalk and Rob Lachenauer
Purple Cow, by Seth Godin
Small is the New Big, by Seth Godin
How to Drive Your Competition Crazy, by Guy Kawasaki
Guerrilla Marketing, by Jay Conrad Levinson
5 Dysfunctions of a Team, by Patrick Lencioni
Topgrading, by Bradford Smart
Proactive Sales Management, by William Miller
Team ReConstruction, by Price Pitchett
Guanxi, by Robert Buderi
Peopleware, by Tom Demarco and Timothy Lister
My Life Inside Rock and Out, by Bill Graham and Robert Greenfield
Innovation: The Five Disciplines, by Curtis Carlson and William Wilmot
Complete Publicity Plans, by Sandra Beckwith
The Heart of Change, by John Kotter and Dan Cohen
Citizen Marketers, by Ben McConnell and Jakie Huba
Waiting for Your Cat to Bark, by Bryan and Jeffrey Eisenberg
BOOM, by Mary Brown and Carol Orsborn
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