So – what to make of this trend regarding long-scrolling sites?

Most of our corporate partners would hate these – but for the occasional client it might make sense. We’re seeing more of it and we’re equally curious/excited/concerned.
We would love your thoughts in whatever down/casual time you can spare. No rush at all. Just curious.
Examples:
VW (Germany)
Grind Spaces
Campaign Monitor (Hiring)
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