First there was CDs… then mp3s, AIFFs, jpegs and TIFFs. Digital formats revolutionized and overhauled the music industry. At the same time, it did the same to photography industry.
Now, we’ll soon seen the movie industry go through the same change… not because of some new distribution like Napster or iTunes, or some new editing software – but because technology has now advanced far enough to enable digital to pass analog for VIDEO. Behold, the Red One.
By enabling TV and film experts to shoot not just HD but in a resolution that surpasses 35mm, this camera will ease the process of putting RAW footage through the editing paces, it will shorten the time of production, it will cheapen the entire cost-of-entry and cost-of-production and it will soon force movie theaters to overhaul the projection format to digital. WOW. Check out Red, here.
Comments on this entry are closed.