collaborative filtering

…(or relational marketing).

Here’s a link to a Malcolm Gladwell New Yorker article that inspired me to dig deeper into marketing back in 1999. Go here.

All I could think about then (and since) was how our personal info would be held by some private, secure agent who, when queried, would know know exactly what we wanted in any product. Think Amazon’s or CD-Now’s recommendations… on steriods.

For a deeper understanding of collabortaive filtering (CF), see the Wikipedia entry.

Tagged as: soliloquies