• Home
  • About
    • About Townsend
  • Collectives
  • Thoughts
  • Contact
  • Subscribe

sales growth, the right way

by t on August 31, 2007

Recently, a close colleague contacted me as he helps senior management teams unlock the value in their company. He also serves on boards of Directors and builds advisory Boards as business development engines. Over the years he has collected case studies that involve both successes and failures. In collecting more for a possible book on the subject of ‘how to and how not to’ grow a company, he asked if I have a opinion or two.

I have found that a good practice is to find those rare people who are excellent at what they do but can also teach and manage others regarding their responsibilities, and as increased business alows, you can “rise the tide,” hiring enthusiastic impressionable people under them as your business grows. It is essentially an apprentice-like model that capitalizes on optimal talent, setting a precedent and replicating that talent. This works particularly well in sales. But I only know examples of this at the small, local level.

However, another model that I’ve seen at one of my clients (American Express) is the cross-promotion of loyal talent across business-lines. I’ve now met dozens of wonderful people who have worked there for years there while leapfrogging between many departments, improving intra-communication and inherently increasing internal knowledge. I can only assume this has become a significant factor to American Express’ growth and success.

Comments on this entry are closed.

Previous post: business, in 30 seconds or less

Next post: the $9 website

  • Tags

    communications community building cool time suck copywriting digital communications gadgets interactive job/employment live action video motion graphics/animation motion graphics/animation music/sound design other tips print design product design quotable notes quotable notes social media soliloquies someday ideas trends vocal music
  • Twitter Feed

    • An wise understanding of the online big brother-ness: click here (17 days ago)
    • Fun brand banter: What will Kodak do to refresh? Carlyle? Perhaps the Ravens would've done better if their logo didn't suck out loud. (18 days ago)
    • Liking Madewell's interactive holiday video from Interlude click here (54 days ago)
    • Because the people who are crazy enough to believe they can change the world are the one who actually do. - Rob Siltanen/Steve Jobs (57 days ago)
    • Amazing how much humans take unfamiliar as unapproachable (64 days ago)
    follow haystackneedle on twitter Powered by Twitter Feed
  • About T

    He's a tall, skinny bald guy. He's also been called a leader in the field of creative collectives - a new business model for the modern age of agencies. Read more on Townsend here.
  • Digital Life

    My profile at facebookMy profile at googleMy profile at linkedinMy profile at twitterMy profile at yahoo
917.971.7979 | info (at) haystackneedle (dot) com | please also visit haystackdigital.com
Copyright 2012 Haystack Needle, LLC. All rights reserved.