When my clients ask about Twitter and how they should be using it – I tell them that all corporate communications executives should have a Twitter account. Not to tweet (push a message), but to listen to the messages out there regarding your brand or industry.
“…if you’re not responding, you’re not being seen as an authentic type of brand.”
My friend Will discussed this at length last August. He forwarded a brilliant article from the WSJ Theory & Practice column about the impact of Twitter on public relations. It included very tangible examples provided from Ford, Pepsi and Southwest Airlines.
Give http://search.twitter.com/ a try and see what comes up for your brand/clients/products/industry.
Full article here: http://online.wsj.com/article/SB124925830240300343.html
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