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design: a brand to be believed

by t on January 28, 2006

Something that would be a delight to the brand leader at Target: I can’t remember what the store was like before its modern climb to the top. I remember returning to a Target for the first time in years while visiting friends who were living in Phoenix in 1999. We bought a cool-enough CD-player with accessories, two pairs of stylish sunglasses and a piece or two of clothing for what I remember was less than $100.

And today, the “Tar-jhay” brand couldn’t be more cool. I was astonished recently when we went to a Target in Minneapolis and I found dress shirts, made well with french cuffs, wide collar and a nice sheen… for $22. I bought 5 and felt like it was Christmas in September.

To this end, every time we’re considering a household product or clothes, we first think “let’s see if they have something similar at Target”, first. Talk about great design. Talk about loyalty.

If the rest of the retail world were to hone this skill: offer well-designed products at prices that are less than half of what the metrosexual generation normally pays… I don’t care what the shopping atmosphere looks like.

Tagged as: soliloquies

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