There are twelve ways to win people to your way of thinking:
- the only way to get the best of an argument is to avoid it
- show respect for the other persons opinions – never say, "you’re wrong"
- if you’re wrong, admit it quickly and emphatically
- begin in a friendly way
- get the other person saying "yes, yes" immediately
- let the other person do a great deal of the talking
- let the other person feel that the idea is his or hers
- try honestly to see things from the other person’s point of view
- be sympathetic with the other person’s ideas and desires
- appeal to the nobler motives
- dramatize your ideas
- throw down a challenge."
Dale Carnegie, 1888-1955
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