I received this email today from Mint, the bonafide online finance management app. While I’m sure I’m not alone in the apprehensiveness I have with Intuit/Quicken, I must say that the simple and friendly content and brilliant design leads be to believe there is hope. And as a Producer of many mergers & acquisitions, this is a great model of “how to do it right.” Here is the content:
Ready for the next Evolution
Thank you for being a part of what’s becoming a revolution in active personal financial management. I’m excited to say that Mint.com and Intuit are coming together to take personal finance to the next level. Mint.com has entered into an agreement to be purchased by Intuit. Once the acquisition closes, Mint.com will have the opportunity to spread that revolution to more people, more quickly, together with one of the world’s strongest software brands. The acquisition is expected to close by the end of 2009.
What’s not going to change
Mint.com will stay the way you like it: free, easy-to-use and constantly improving.
What will change
As outlined in today’s press release and my blog post, after the acquisition closes, the Mint.com team will contribute to improving the financial lives of tens of millions of consumers and small businesses. I’ll personally be taking on the role of GM of Intuit’s Personal Finance group responsible for online, desktop and mobile consumer personal finance offerings. Joining Intuit enables us to bring our vision of helping consumers understand and do more with their money to millions of Intuit customers. This is a compelling combination of our innovative product, technology, and industry leading user interface design with one of the most trusted brands in software.
I look forward to executing on that vision — for you.
Thanks for your support,
Aaron Patzer
Founder and CEOmint.com | 280 hope street | mountain view, ca 94041
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