When I first joined Broadstreet, my friend Paul was using this word combo all the time. It sounded a bit jargon-ish, a bit B.S. and it was even funny the way it came out of his mouth, “Agg-NOSS-tic.” I love Paul. But I’ve come to understand why this description is important.
When developing marketing or communications initiatives, its important that it “plug-in” to our clients’ culture, policies or back-end technology. Adapting the message, media or technology to suit what will work best for the client is true partnership.
In an event, this might translate to partnering with an internal team or other vendor to drive an experience that is “familiar-enough” while “different enough.” In an interactive solution, this translates to building a website that can plug into our client’s backend of ASP/.Net (Microsoft), JSP (Sun) or Apache.
Say it with me “PLAT-form Agg-NOSS-tic.”
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