relevancy of twitter in corporate communications
When my clients ask about Twitter and how they should be using it – I tell them that all corporate communications executives should have a Twitter account. Not to tweet (push a message), but to listen to the messages out there regarding your brand or industry.
“…if you’re not responding, you’re not being [...]
fun civic-mindedness
Increase the motivation. Make them have fun. This is a most-brilliant way to experience the lesson, by the Swedes, of course: http://www.thefuntheory.com/.
a rant on logos
I recently completed another logo exploration (though this one was especially telling, for a Fortune 100 client). My team worked furiously over a very short period of time and presented strategy that included a competitive landscape, graphic differentiation and poignant discussion of “evolution” versus “revolution.”
Each time this has taken place, a different design team [...]
Search
Digital Life
