quotable notes | fear
“Become so wrapped up in something that you forget to be afraid.”
~ Lady Bird Johnson
quotable notes | feel of truth
“The truth of a thing is the feel of it, not the think of it.”
~ Stanley Kubrick
a rant on logos
I recently completed another logo exploration (though this one was especially telling, for a Fortune 100 client). My team worked furiously over a very short period of time and presented strategy that included a competitive landscape, graphic differentiation and poignant discussion of “evolution” versus “revolution.”
Each time this has taken place, a different design team [...]