junk mail that works
I’ve seen several marketing pieces that stand out as direct mail – by specific market leaders like Aquent and Idea Champions.
What worked well was either the “surprise and delight” factor, or the value of the content itself. By “surprise and delight,” I mean the wow-factor of designing something that tapped my emotion (like a PDF [...]
noteworthy contributions
Check out posts made to the blogs at Broadstreet, JobLounge and Eye On Sales – you might find a familiar personality.
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